Monitor Search Engine Keywords

Delacon’s Phone Lead Alert lets you monitor the keywords used by potential customers in search engines.

 

The system is very simple.

• A web surfer enters keywords into any search engine to find the product or service your business offers.
• Your website comes up on the search engine either organically or as part of a web advertising campaign.
• The web surfer clicks through to your website, which will now display a unique 1300 number instead of your standard phone number, a feature we call ‘dynamic number display.’

When a potential customer calls this 1300 number, Delacon’s system automatically registers

• the keywords they used,
• the choice of search engine and
• whether the prospective customer clicked through from
  1. an organic listing
  2. a paid advertisement

This feature enables you to accurately track the keywords that generate phone leads, for more effective internet marketing.

 AdTech Brochure