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NRMA discovers true cost-per-lead with Delacon’s call tracking solution

Background

As one of Australia’s largest mutual organisations, NRMA Motoring & Services provides a range of services to their members and the community, including roadside assistance, emergency home services and a diverse range of motoring, travel and lifestyle benefits.

One of the brands under the NRMA umbrella is NRMA Travel. NRMA Travel has a variety of digital sources that generate enquiries including organic search, paid search, direct visits, EDMs, website referrals, banner ads and surveys. These sources combined lead to 70 per cent of potential customers picking up a telephone to make an enquiry.

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Lyndon Barnett

Lyndon has always been fascinated by technology.

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