5 Must-Have Call Tracking Metrics for Success

It is easy to underestimate the significance of inbound calls. Nevertheless, for numerous businesses, phone calls remain a vital source of leads and conversions. A study by BIA/Kelsey revealed that 70% of consumers prefer using the phone to make purchases. This implies that businesses that disregard call tracking are missing out on a substantial portion of their potential customer base.

Many consumers have questions before making a purchase, scheduling an appointment, or obtaining a loan. Optimizing marketing ROI is unattainable without measuring the performance of various channels, campaigns, and paid search through to calls, conversions, and revenue. Tracking key metrics empowers you to reduce CPL/CPA, increase ROAS, gain valuable customer insights, generate more qualified leads, and enhance customer service.

Here are the top 5 essential call tracking metrics you should be measuring with Delacon:

1. Call Volume: Track the number of calls from your various channels, campaigns and paid search words to identify trends and optimise your marketing.
2. Call Conversion Rate: Track how many calls are leads that convert into customers to measure marketing and sales effectiveness, CPL/CPA and return on ad spend.
3. Call Duration: Identify areas for improvement by tracking call durations and qualified leads.
4. Customer Call Frequency: Track how often customers call to identify loyal customers, improve retention efforts and create targeted audiences for marketing.
5. Call Source: Identify your most effective channels such as website, click to call, Google Business Profile, EDM, print, radio by tracking where calls come from. Also, track sources of calls from your website such as paid search words, organic, referrals, social media and EDM.

Delacon’s advanced call tracking solution provides comprehensive metrics and seamless integration with Google and Adobe marketing platforms. This empowers businesses to make data-driven decisions, optimise marketing ROI, and achieve exceptional sales results.

Speak to our friendly team today to discover how we can help you can identify which marketing channels are most effective at generating calls to your business.