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Energy industry white paper – the value of the phone call

More and more people are getting in touch by phone – are you ready?

Across the energy industry, phone calls from paid search cost around 31% less than form submissions. Couple this with the high value of sales made over the phone, and it becomes even more important to understand where your calls are coming from, and which marketing initiatives drive the highest-value calls.

Even as consumers move online, more and more customers reach for the phone when it comes to the all-important purchase. This is just as true for the energy industry. Knowing how to make this journey as frictionless as possible is vital to stay relevant in a competitive marketplace.

Read our white paper on the value of the inbound sales call to the energy industry, and the ways in which Call Tracking can enhance your customer experience. Just fill in your details and we’ll send you a copy.