Understanding call data is vital to marketing campaigns and provides key information for a business’s ROI. Many customers still prefer to call a business after seeing marketing material, whether it be online or in print, so it is therefore vital…
Artificial intelligence (AI) is rapidly changing the way businesses operate. It has become an integral component of almost everything, from customer engagement and data analysis to marketing and advertising efforts. One of the most significant impacts of AI is on…
Interactive Voice Response or IVR calls have been used by businesses for many years. IVR is a phone system that allows incoming callers to access information via a voice response system of pre recorded messages without having to speak to…
Mobile Tyre Shop had a clear understanding of their ROI and metrics such as customer acquisition cost. However, this data was only available for online bookings and sales, and over 50% of sales were being closed through other channels, such…
Phone calls are considered one of, if not the most important lead source for all types of businesses, and in a mobile, connected world advertisers are constantly looking for ways to encourage customers to call instead of visiting a website.…
Beyond Debt wanted to get the most out of their advertising and CRM platforms and specifically wanted more dollar value insights around the calls they received as a result of paid search. They wanted to supercharge their marketing efforts and…
From July 1, 2023 (October 1st, 2023 if you have GA360), Universal Analytics will no longer process new data in standard properties. If you currently rely on Universal Analytics, we recommend you prepare now by setting up and switching over to…
If your company has Google Ads running to try and reach more leads and potential customers, you know that there are several ways potential customers are contacting you without actually clicking on the ad. In fact, 43% of all online…
Digital marketing company Delacon has today announced a partnership with Tableau, the world’s leading analytics platform, providing marketers with actionable insights and the capability to measure return on marketing investments across channels. The integration of Sydney-headquartered Delacon’s call analytics technology…
If your business is not considering an ever-evolving space of communication with existing and prospective customers, then you are probably behind in the league. Today, every company invests in a website and social media presence. In addition to this, companies…
