What To Do With Call Data Now That You Have It

What to do with call data now that you have it

You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…

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Close Variant Matching Keywords Reinforces The Need For Call Tracking

Close variant matching keywords reinforces the need for call tracking

It’s been several weeks since Google rolled out their uniform close variant matching as a way of connecting prospects to businesses - even if the prospect makes a typo when entering the appropriate keywords or phrases. When Google made the…

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