Optimise your marketing with Call Tracking from Delacon

Sign up for a free 15-day trial to supercharge your marketing analytics by adding in vital call tracking data

Track incoming calls
Attribute calls to their marketing source
Optimise campaigns down to the keyword level
Improve CPA and ROI

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If customers contact your business by phone, you need to use Delacon’s Call Tracking solution

If you’re only measuring online conversions via web forms, you’re missing a key metric when determining the success of marketing campaigns. Our system captures the whole customer journey, from the marketing initiative through to the phone call and beyond. You can use this information to confidently optimise campaigns, knowing that you’re taking into account all available data.

Analytics and Reporting

Use the dedicated Delacon Portal to track, monitor and analyse calls to your business. Instantly see how many calls your business is receiving from each of your marketing channels and identify the keywords that your customers used to find you.

Dynamic Numbers

Our Call Tracking software uses unique phone numbers to follow and track website visitors throughout their browsing sessions. Add this to offline tracking numbers to effectively attribute every call to its source.

Integrations

Our platform integrates with all major online reporting tools. Combine your call tracking data with your online analytics and Customer Relationship Management system to track customers through the marketing funnel, and beyond.

The Benefits of Call Tracking

Follow the entire customer journey from online search through to offline call inquiry
Match calls to the marketing initiative (both online and offline) that drove the inquiry
Identify online marketing channels and search keywords that yield high value phone sales
Confidently optimise marketing campaigns and channels with complete knowledge
Accurately route calls from online search to the most appropriate sales team

How does Call Tracking work?

Delacon’s call tracking solution uses sophisticated technology developed in-house that uses dynamic call tracking numbers on websites and specific call tracking numbers on offline marketing campaigns.

If you have more than one visitor on your site at the same time, each customer is presented with a unique number that allows us to connect their web session with their subsequent call.

Delacon’s solution treats the call as a conversion. When a customer connects to an organisation with a dynamic call tracking number, the data is automatically collected into the reporting software for analysis. We can connect your web analytics, call data, and CRM together so that you can track a customer through their entire journey.

What is Call Tracking and why do I need it?

Call tracking will give you insights into what happens before, during and after a call. By using Delacon’s Call Tracking solution you will have sophisticated ways of managing calls and the ability to capture information about the callers that feeds directly into reporting software, ready for segmentation. You’ll be able to track the customer’s journey from the marketing initiative through to the phone call, and beyond.

If you’re not tracking calls then you probably don’t have all the relevant information about the performance of your marketing campaigns. Sure you have the data on email inquiries and online conversions but what about customers who respond to your campaigns via the phone?

Calls are important – 43 per cent of all online search-related conversions take place over the phone and the majority of businesses consider phone calls their most valuable source of quality leads.

Delacon’s advanced call tracking solution will give you the complete data picture so that you can more effectively optimize marketing campaigns and streamline budgets to maximize the return.

How Delacon Call Tracking helps our clients

Suncorp

In an insurance-sector first, Delacon were able to provide custom data to Suncorp so that they could accurately attribute and measure how existing and potential customers engaged and converted with its brands as a result of paid media activity.

Flight Centre

By adopting Delacon’s Call Tracking solution, Flight Centre is able to track, measure and report the attribution source for all calls from its main website, stores pages, Google My Business listings, and website pages for its network of travel consultants.

Acidgreen

Digital marketing agency acidgreen used Delacon’s Call Tracking solution to match calls to their clients’ marketing initiatives. Combined with web forms, acidgreen can now more accurately determine the effectiveness and CPA of every marketing campaign.