The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…
The team at Delacon pride themselves on the accuracy of our call tracking solution. Through the innovative use dynamic numbers that track individual web sessions, our call tracking solution matches each customer’s online website journey with the telephone call. Similarly,…
As an optional extra with Delacon’s call tracking solution, companies can benefit from what we call a post-call feedback survey. This is a particularly useful feature that allows for immediate visibility on the outcome of a call. After the customer hangs up, the…
The process of refinement towards a perfectly optimised website is continual voyage of discovery for many user experience teams. As more effective methods that enhance the navigation of a website driving the lead to enquire are found – then the process continues.…
Online banner advertising and eDMs can deliver significant traffic to websites. The use of engaging graphics in conjunction with snappy straplines and headings are often irresistible to users casually browsing websites. Similarly, edMs sent to your database can deliver significant…
Despite certain predictions, print media remains as a dominant source of information and entertainment in our lives. Newsagents continue to stock magazines that cover everything from big-name glossy mags to niche offerings that only appeal to a select few. As…
When considering a new software implementation, it’s always a good idea to fully understand the benefits of the application. While the theory of call tracking and the potential for greater optimisation of campaigns sounds great, until the results are seen…
The marketers and other interested professionals in the audience of Web Analytics Wednesday were particularly interested to hear Delacon's Sales and Marketing Manager, Louise Dymond speak last week for almost 45 minutes on call tracking. She covered a range topics including how businesses can benefit…
It’s now been a couple of years since Google launched the next grade of analytics and dubbed it Universal. The new tool comes with a host of additional functionality that you might find useful when analysing traffic to your website…
According to Wikipedia, the font of all knowledge, integrated software is, “software for personal computers that combines the most commonly used functions of many productivity software programs into one application.” The article, which was most likely written those with an…
