Discussion around the use of brand-focused keywords in an online paid campaign is one that takes place in businesses the world over. Detractors may argue that it’s unnecessarily redundant because your website will rank organically if leads enter your business…
To analyse call data in Google Analytics, Delacon recommends using two different over-arching report types. The first is what we call the offline call report. This is a custom report that you need to create within your profile. The purpose…
Google’s latest incarnation of their reporting tool comes with additional features that are sure to be of interest to call tracking proponents who appreciate the ability to analyse call data within Google Analytics. Delacon’s post call survey functionality is popular…
I’m sure you've seen an example of these types of advertisements on television – where an advertiser tries to encourage prospects to enter select keywords into a search engine for more information on the product or service that they're offering.…
It's always a cause of celebration when one of your sales team successfully convinces a prospect to sign up for your goods or services. That moment demonstrates the prowess of your sales person and the success of a marketing campaign…
Google recently announced an addition to their AdWords platform. The search giant will now give advertisers the ability to track call conversions for customers who click on a paid ad and then call the business after browsing the website. Until now,…
Call tracking is certainly fantastic at providing unique insights about the people that are calling your business. Delacon’s call tracking solution captures a range of data about the caller including the marketing campaign that prompted the call, the keywords they…
The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…
The team at Delacon pride themselves on the accuracy of our call tracking solution. Through the innovative use dynamic numbers that track individual web sessions, our call tracking solution matches each customer’s online website journey with the telephone call. Similarly,…
As an optional extra with Delacon’s call tracking solution, companies can benefit from what we call a post-call feedback survey. This is a particularly useful feature that allows for immediate visibility on the outcome of a call. After the customer hangs up, the…
