Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…
Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.
The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.
Generally, Delacon’s call tracking code is fairly easy to implement. Thanks to some recent innovations, our simple one line code automatically updates the phone numbers on the web page the code is implemented on. However while simply inserting the code into…
As marketers, we are responsible for ensuring we maximize the ROI on our marketing spend. Often this involves using the data that is available to us – both online and offline. Call Tracking can provide a lot of data on…
The Delacon Mobile App is now available for both the iPhone and Android. You can download it through the App Store or through Google Play.
Call Analytics/Call Tracking has a number of applications that can be beneficial to any business where the phone call plays an important role in the path to purchase. We have divided these applications into two categories – Marketing Optimisation and…
You have just begun a new Paid Search campaign promoting your business. The aim of the campaign is to generate either online leads through a web form on your site or generate phone calls to your in-bound sales team. After…
As part of our promise to our clients to continually improve our product, we have recently developed two new call tracking features. The new features can be used individually or can be used together.
In an increasingly competitive market, it is becoming more and more important to stand out from the crowed to not only attract new business, but to retain existing clients. Call tracking is just one way you can do this as it adds…
