When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…
While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
As a marketer, you may use your imagination to develop interesting and unusual campaigns that deliver cut through for your company or your client’s organisation. The traditional advertising methods may no longer be enough to ensure campaign success. Regardless of how you…
Over the past year or so businesses have been embracing the concept of placing their customers at the heart of everything they do. This focus towards customer centricity may have inspired a raft of changes to the way you operate – from…
You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…
According to Wikipedia, the font of all knowledge, integrated software is, “software for personal computers that combines the most commonly used functions of many productivity software programs into one application.” The article, which was most likely written those with an…
Marketing automation software has made the producing and the analysing of marketing campaigns very easy. Whether it’s an automated lead nurture process or a customer retention program, it’s now possible to seamlessly set the path, refine the communication materials and…
