Today’s internet is a fascinating world of intermingled websites with links crisscrossing through cyber-space sending prospects on a continual journey of discovering. To meet your business objectives, you might choose to create several websites under different domain names and send prospects…
With a simple addition to the standard Delacon call tracking javascript code, as a marketer you could identify either the website page the prospect telephoned from or the complete journey around your website that the caller took before they made…
Does your business face the challenge of accurately identifying how many times a prospect contacts your sales team before they become a customer? If you’re using a CRM such as Salesforce, it’s relatively easy for emails to be automatically logged…
When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…
While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
Depending on your unique business requirements and objectives, the use of an attribution model can be an effective way to ensure that multiple keywords and different sources are taken into consideration when the prospect is ready to contact your organisation…
As a marketer, you may use your imagination to develop interesting and unusual campaigns that deliver cut through for your company or your client’s organisation. The traditional advertising methods may no longer be enough to ensure campaign success. Regardless of how you…
Using Delacon's call tracking integration with Google Analytics, you can populate a Google Analytics Dashboard with real time call data. In essence you can see the data associated to your marketing campaigns as the calls are happening. By configuring a dedicated Google…
Over the past year or so businesses have been embracing the concept of placing their customers at the heart of everything they do. This focus towards customer centricity may have inspired a raft of changes to the way you operate – from…
You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…
