It's a key aim to devise ways to move prospects down the sales funnel as quickly as possible so they progress from an open lead to a fully-fledged customer. There are many strategies and techniques you can use to progress…
It's always a cause of celebration when one of your sales team successfully convinces a prospect to sign up for your goods or services. That moment demonstrates the prowess of your sales person and the success of a marketing campaign…
The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…
As an optional extra with Delacon’s call tracking solution, companies can benefit from what we call a post-call feedback survey. This is a particularly useful feature that allows for immediate visibility on the outcome of a call. After the customer hangs up, the…
The process of refinement towards a perfectly optimised website is continual voyage of discovery for many user experience teams. As more effective methods that enhance the navigation of a website driving the lead to enquire are found – then the process continues.…
According to Wikipedia, the font of all knowledge, integrated software is, “software for personal computers that combines the most commonly used functions of many productivity software programs into one application.” The article, which was most likely written those with an…
Marketing automation software has made the producing and the analysing of marketing campaigns very easy. Whether it’s an automated lead nurture process or a customer retention program, it’s now possible to seamlessly set the path, refine the communication materials and…
