With Delacon call tracking, you can track calls through to conversion or call outcome, and measure the importance of the call in the overall sale. The Delacon Call ID is your link to calculating call outcome including CPA or Cost…
As 2016 winds down and we look towards 2017, it’s important to consider what opportunities are available to make improvements to your marketing campaigns and strategies. Call Tracking is one of those opportunities and presents a number of opportunities within…
The holiday season is fast approaching (if you can believe it) and it’s the time of year that everyone looks forward to – either for an extended rest or because it’s the busiest time of the year for your business.…
Have you ever wondered why your callers are actually calling your business? In other words, have you ever wondered if your advertising campaigns are actually resulting in callers calling to purchase a product or service from your business (if this…
Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…
One of the great features we have is the call notification email. The email can be sent to your business each time your business receives a call. The email can include information on the phone call received including its duration,…
When integrating Delacon’s call tracking solution into Google Analytics or your CRM, a number of new fields will need to be created in your CRM, and a number of custom metrics and dimensions will need to be created in Google Analytics.…
If you run a business which receives thousands of calls a day, you know that managing the call inflows and call volumes is integral to being able to run an effective, efficient and profitable call center that also ensures the…
As a marketing manager, have you ever wondered what ad or piece of communication prompted someone to call your business? Our latest feature now allows you to see this. Our Ad Copy feature will push the copy of the Google…
One of the main concerns we often hear from our customers when discussing call tracking is their reluctance to change their businesses phone number. As call tracking requires a different phone number to be displayed to website visitors, some businesses…
