Integrated into Web Analytics

Web analytics is about measurement and assessing the success of online marketing initiatives – whether that be the volume of visitors your website received, how they arrived on your website or what they did once they were on the site.

However, there’s one key piece of the puzzle that’s missing.

With the integration of call tracking into an analytics platform such as Google Analytics and Adobe Analytics, you can not only measure the customer’s journey from their online exploration through to the offline call but you’ll be able to look at web engagement and phone analytics side by side in one platform. Delacon’s integration into analytics software gives you access to a complete set of information.

Why integrate call tracking with an analytics platform

  • Advanced reporting on calls as a conversion
  • Easy access to both online and offline (calls) conversion
  • More accurate measurement of conversions
  • Deeper understanding and insights of customers’ journeys
  • Easy integration with Google Ads for more accurate paid campaign measurement

Google Analytics

Powerful, flexible and easy-to-use, Google Analytics, allows businesses to analyze online traffic data within a user-friendly interface. With a greater understanding of web traffic, you can strengthen your marketing initiatives and create higher-converting websites.

Adobe Analytics

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Adobe Analytics, part of the Abode Digital Marketing Suite, delivers innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.

Please see our Adobe demo.


By utilizing the unique Fullstory-Delacon integration, all calls that are generated from your customers’ sessions on your website are matched with the FullStory replay of the interaction for complete call behavior visibility. This process allows valuable insights into what elements onsite and which media campaigns are driving most successful phone call leads. By identifying customer behaviors and their journey through the funnel, you can enhance the user experience and optimise ad-spend for the most successful user journey.

Agency Analytics

AgencyAnalytics enables agencies to easily track all their data from different marketing channels in one place. Through AgencyAnalytics and Delacon’s integration, valuable information such as the call count, call result and source of the call can be analysed and monitored along with web analytics data and SEO reports for a complete picture of the marketing campaign. To learn more or to enable this integration contact Delacon here.

Ruler Analytics

ruler analytics

The Ruler Analytics and Delacon integration allows you to attribute your inbound call leads received via Delacon within your Ruler Analytics dashboard. Connecting Delacon and Ruler Analytics can give you a full view of your marketing activity and allow you to connect the dots between offline and online marketing events. When you integrate Delacon and Ruler, you can get more detail on your inbound leads. Instead of just getting the lead source of that direct phone call, you can connect that user to previous marketing touchpoints.


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Delacon’s Facebook integration allows Delacon to push calls to the targeted data source in Facebook Event Manager for remarketing and Ad measurement purposes. Facebook will match the conversion via the hashed phone number and Facebook click/browser ID for calls with online sessions.