Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…
One of the great features we have is the call notification email. The email can be sent to your business each time your business receives a call. The email can include information on the phone call received including its duration,…
When integrating Delacon’s call tracking solution into Google Analytics or your CRM, a number of new fields will need to be created in your CRM, and a number of custom metrics and dimensions will need to be created in Google Analytics.…
If you run a business which receives thousands of calls a day, you know that managing the call inflows and call volumes is integral to being able to run an effective, efficient and profitable call center that also ensures the…
As a marketing manager, have you ever wondered what ad or piece of communication prompted someone to call your business? Our latest feature now allows you to see this. Our Ad Copy feature will push the copy of the Google…
One of the main concerns we often hear from our customers when discussing call tracking is their reluctance to change their businesses phone number. As call tracking requires a different phone number to be displayed to website visitors, some businesses…
The Website Session Statistics report is available to you in the Delacon Portal. It allows you to see how effectively your tracking/rolling numbers are being used. The report is available for each tracking/rolling number and is viewed as an hourly…
Virtual Mobile Numbers (VMN) are mobile phone numbers that are not attached to any specific sim card or phone. Using VMNs can help make your business look more personal compared to just using a standard toll free number. How do…
Our stop/start call recording feature allows you to stop a call from being recorded if a caller requests for you to do so. How can this feature be used? This new feature can be used in a number of ways:…
Delacon’s call tracking solution can be used for your offline advertising campaigns. If you advertise in an offline environment – TV, Radio, Outdoor, print etc – and have a phone number as a call to action, our call tracking solution…
