Google recently announced an addition to their AdWords platform. The search giant will now give advertisers the ability to track call conversions for customers who click on a paid ad and then call the business after browsing the website. Until now,…
Call tracking is certainly fantastic at providing unique insights about the people that are calling your business. Delacon’s call tracking solution captures a range of data about the caller including the marketing campaign that prompted the call, the keywords they…
The ability to determine the success of customer experience optimization, including split testing, within Optimizely today became even more accurate with the integration of Delacon’s call tracking solution. Delacon’s team has devised a unique method to analyse call data from…
The team at Delacon pride themselves on the accuracy of our call tracking solution. Through the innovative use dynamic numbers that track individual web sessions, our call tracking solution matches each customer’s online website journey with the telephone call. Similarly,…
As an optional extra with Delacon’s call tracking solution, companies can benefit from what we call a post-call feedback survey. This is a particularly useful feature that allows for immediate visibility on the outcome of a call. After the customer hangs up, the…
The process of refinement towards a perfectly optimised website is continual voyage of discovery for many user experience teams. As more effective methods that enhance the navigation of a website driving the lead to enquire are found – then the process continues.…
Online banner advertising and eDMs can deliver significant traffic to websites. The use of engaging graphics in conjunction with snappy straplines and headings are often irresistible to users casually browsing websites. Similarly, edMs sent to your database can deliver significant…
Background Award-winning digital agency, acidgreen provides internet marketing services to their clients such as search engine optimisation, pay per click, social media marketing and email marketing. When instigating digital marketing campaigns, acidgreen aims to achieve the best possible return for…
When considering a new software implementation, it's always a good idea to fully understand the benefits of the application. While the theory of call tracking and the potential for greater optimisation of campaigns sounds great, until the results are seen…
The marketers and other interested professionals in the audience of Web Analytics Wednesday were particularly interested to hear Delacon’s Sales and Marketing Manager, Louise Dymond speak last week for almost 45 minutes on call tracking. She covered a range topics including how businesses can benefit…
