It’s now been a couple of years since Google launched the next grade of analytics and dubbed it Universal. The new tool comes with a host of additional functionality that you might find useful when analysing traffic to your website…
The technology known as IVR has certainly come a long way since "the Voder" was demonstrated at the 1939 World Fair in New York. Three years earlier, the Bell Telephone Laboratory began investigating how to electronically synthesize the human voice…
According to Wikipedia, the font of all knowledge, integrated software is, “software for personal computers that combines the most commonly used functions of many productivity software programs into one application.” The article, which was most likely written those with an…
Delacon, a Sydney-based call tracking, call analysis and telecommunications company, today announced that it has launched an enhanced user-customisable IVR software solution that can be used within Delacon’s advanced call tracking solution and as a standalone product. Building on Delacon’s impressive…
Marketing automation software has made the producing and the analysing of marketing campaigns very easy. Whether it’s an automated lead nurture process or a customer retention program, it’s now possible to seamlessly set the path, refine the communication materials and…
Delacon, a call tracking, call analysis and telecommunications company, announced today its integration of call tracking data into the Salesforce customer relationship management solution. This latest integration continues to fulfill Delacon’s determination to create an impressive portfolio of technical integrations…
In 1992 Pizza Hut blitzed Australian television with the now iconic ad featuring patients lying in hospital unable to move as their limbs were set in plaster. But don’t fear – even if you can’t travel to a Pizza Hut…
Google’s recent announcement regarding the removal of the keyword query from the referrer information has led to companies such as Delacon to find other ways to analyse call tracking data within Google Analytics. Up until now, we advised our clients to view…
Delacon, a Sydney-based call tracking, call analysis and telecommunications company, today announced it is entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner. As a GACP, Delacon offers a variety of services to help clients make…
Call tracking, call analysis and bid optimisation rose to new heights today with the announcement that local leading-edge Sydney company, Delacon, has joined as an integration partner with global innovation giant, Marin Software – a leading online ad management platform…
