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Delacon’s call feedback survey feature provides valuable data on the outcome of each telephone call. It can give you real time information on the progress of the marketing campaign so that you can make changes to the campaign while it’s still live. In today’s competitive environment, you can’t afford to wait until the campaign has finished before analysing the results – by tracking the progress of the initiative as it’s happening, you’ll be able to make critical changes that can lead to a more successful outcome.

After the customer hangs up, the call centre operator will be prompted to use their telephone keypad to enter post-call information. The call feedback questions can be customised to suit your business requirements.

For example the operator may be asked to:

• Press 1 for a sale
• Press 2 for a booking
• Press 3 for an enquiry
• Press 4 for a complaint
• Press 5 for other

If the call was a sale, the operator could be prompted to enter a yen value for that call.

The call feedback data can be analysed in Delacon’s reporting tool.

The data can also be sent to any other software platform that you’re currently using such as Google Analytics.