It's a key aim to devise ways to move prospects down the sales funnel as quickly as possible so they progress from an open lead to a fully-fledged customer. There are many strategies and techniques you can use to progress…
It’s been several weeks since Google rolled out their uniform close variant matching as a way of connecting prospects to businesses - even if the prospect makes a typo when entering the appropriate keywords or phrases. When Google made the…
Delacon’s customers who have migrated to Universal Analytics will be excited to hear that our development team have worked out how to send even more data into the Analytics tool. By creating custom dimensions and metrics, you’ll be able to…
Discussion around the use of brand-focused keywords in an online paid campaign is one that takes place in businesses the world over. Detractors may argue that it’s unnecessarily redundant because your website will rank organically if leads enter your business…
To analyse call data in Google Analytics, Delacon recommends using two different over-arching report types. The first is what we call the offline call report. This is a custom report that you need to create within your profile. The purpose…
Google’s latest incarnation of their reporting tool comes with additional features that are sure to be of interest to call tracking proponents who appreciate the ability to analyse call data within Google Analytics. Delacon’s post call survey functionality is popular…
I’m sure you've seen an example of these types of advertisements on television – where an advertiser tries to encourage prospects to enter select keywords into a search engine for more information on the product or service that they're offering.…
It’s always a cause of celebration when one of your sales team successfully convinces a prospect to sign up for your goods or services best slimming products. That moment demonstrates the prowess of your sales person and the success of…
Google recently announced an addition to their AdWords platform. The search giant will now give advertisers the ability to track call conversions for customers who click on a paid ad and then call the business after browsing the website. Until now,…
Call tracking is certainly fantastic at providing unique insights about the people that are calling your business. Delacon’s call tracking solution captures a range of data about the caller including the marketing campaign that prompted the call, the keywords they…
