Did you know that if your website displays a phone number as an image you can now use Delacon’s call tracking? Previously, if your website displayed a phone number as an image (rather than as text), the only way you…
For our European customers, Delacon has recently undertaken a program to become GDPR compliant. We have taken these steps to show our clients that we are committed to the importance of data privacy and security. The steps the business has taken…
PCI - DSS Compliance (Payment Card Industry Data Security Standard) are security and compliance requirements for all companies and merchants accepting credit card payments, whether in store, online or over the phone.
In today’s increasingly digital and mobile driven world, it could be easy to think that everything can be done digitally and without any interaction with another human being. After all there are apps, mobile sites and all number of avenues to…
Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…
Proxy sites are a method used to enable call tracking on a website. The original website is mirrored on a proxy server and call tracking numbers are placed on the duplicate site However there are some risks involved when using…
Google Data Studio is a data visualization platform, letting you create ‘dynamic and visually compelling reports and dashboards’. Its ability to connect to multiple data sources – both within the Google ecosystem and outside – makes it incredibly flexible to…
Delacon's call tracking solution is now integrated with Optimizely X, Optimizely's upgrade to their classic version. Optimizely X is an experimentation platform, allowing businesses to build digital experiments – including A/B testing and personsalisation - to help improve customer experience.…
Speech analytics has a number of applications across any business. In this blog we focus on some of the marketing applications and how it can help improve your marketing efforts.
As marketers, we are responsible for ensuring we maximize the ROI on our marketing spend. Often this involves using the data that is available to us – both online and offline. Call Tracking can provide a lot of data on…
