Any business with an online or digital presence knows the importance of online advertising. Whether it’s Search Engine Advertising such as Google or Yahoo Paid or Display advertising, it can be an incredibly affective and affordable form of advertising omeprazole…
For any business, tracking leads is incredibly important, especially in being able to measure your Cost Per Lead (CPL) and Cost Per Acquisition (CPA). Businesses that operate online can often easily track their online leads through Google Analytics and other…
Mobile phones have become so common and ubiquitous in society, you could be forgiven for thinking that all phone calls are now made from mobile phones. And while this may be the case with for your everyday person making phone…
At Delacon we’re fortunate that our customers are as passionate about call tracking as we are. Although indago digital are not an end user they are always promoting call tracking to their own clients and their recent survey makes for…
Today’s internet is a fascinating world of intermingled websites with links crisscrossing through cyber-space sending prospects on a continual journey of discovering. To meet your business objectives, you might choose to create several websites under different domain names and send prospects…
With a simple addition to the standard Delacon call tracking javascript code, as a marketer you could identify either the website page the prospect telephoned from or the complete journey around your website that the caller took before they made…
Does your business face the challenge of accurately identifying how many times a prospect contacts your sales team before they become a customer? If you’re using a CRM such as Salesforce, it’s relatively easy for emails to be automatically logged…
When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…
While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
Depending on your unique business requirements and objectives, the use of an attribution model can be an effective way to ensure that multiple keywords and different sources are taken into consideration when the prospect is ready to contact your organisation…
