Delacon is excited to announce we will be speaking and exhibiting at ad:tech 2017, Australia's leading marketing, advertising and technology conference and exhibition. The event will showcase some of the leading technologies in marketing and advertising as well as some of the…
Delacon’s AdWords and DoubleClick Call Extension Integration allows call data received from AdWords Call Extension numbers to be pushed into DoubleClick. AdWords Call Extensions allow for phone numbers to be embedded in the actual ad. These numbers can be clicked when…
When discussing call tracking with our clients, we sometimes encounter a number of concerns to using the solution. Often this is because some businesses may not fully understand the value call tracking can provide and when weighing up its costs…
With Delacon call tracking, you can track calls through to conversion or call outcome, and measure the importance of the call in the overall sale. The Delacon Call ID is your link to calculating call outcome including CPA or Cost…
As 2016 winds down and we look towards 2017, it’s important to consider what opportunities are available to make improvements to your marketing campaigns and strategies. Call Tracking is one of those opportunities and presents a number of opportunities within…
The holiday season is fast approaching (if you can believe it) and it’s the time of year that everyone looks forward to – either for an extended rest or because it’s the busiest time of the year for your business.…
Have you ever wondered why your callers are actually calling your business? In other words, have you ever wondered if your advertising campaigns are actually resulting in callers calling to purchase a product or service from your business (if this…
Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…
One of the great features we have is the call notification email. The email can be sent to your business each time your business receives a call. The email can include information on the phone call received including its duration,…
When integrating Delacon’s call tracking solution into Google Analytics or your CRM, a number of new fields will need to be created in your CRM, and a number of custom metrics and dimensions will need to be created in Google Analytics.…
