Call Tracking is a fantastic tool to have in your arsenal, allowing at its most basic level to see how many calls your business is receiving. However there are a number of different ways call tracking data can be integrated…
Delacon’s AdWords and DoubleClick Call Extension Integration allows call data received from AdWords Call Extension numbers to be pushed into DoubleClick. AdWords Call Extensions allow for phone numbers to be embedded in the actual ad. These numbers can be clicked when…
Cost per acquisition is the holy grail of metrics in the marketing world. It essentially allows you to work out how much it is actually costing you to acquire each of your customers. In some cases, this may be fairly…
While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
Depending on your unique business requirements and objectives, the use of an attribution model can be an effective way to ensure that multiple keywords and different sources are taken into consideration when the prospect is ready to contact your organisation…
As a marketer, you may use your imagination to develop interesting and unusual campaigns that deliver cut through for your company or your client’s organisation. The traditional advertising methods may no longer be enough to ensure campaign success. Regardless of how you…
Over the past year or so businesses have been embracing the concept of placing their customers at the heart of everything they do. This focus towards customer centricity may have inspired a raft of changes to the way you operate – from…
You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…
