Integrated with significant Business Intelligence platforms

To efficiently use Business Intelligence software it’s essential to have all relevant data. This data presents businesses with great opportunities to formulate a range of reports and to drill down into the information collected to uncover unique insights and observations. Most interestingly, this data can help organisations make informed predictions on future customer behaviour. If business can accurately determine what their customers will do in the future, then they can devise a strategic direction that emulates future customer trends.

For any business that uses the telephone as a contact point, calls are a key component of data. Telephone conversations can offer a wealth of information about your customers, your products and why customers have a need to speak to a call centre operator. With an understanding of the customer’s journey that lead to a phone call, what happens on that call and the result of the call, business can use this data together with other collected information in a Business Intelligence tool to plan, strategise and optimise for the future.

Why integrate Call Tracking with Business Intelligence?

  • To collect data on the journey of all customers
  • To make informed decisions on business strategies
  • To make informed predictions on future customer trends
  • To identify emerging market opportunities



Domo’s mission is to be the operating system for business, digitally connecting all your people, your data and your systems, empowering them to collaborate better, make better decisions and be more efficient, right from their phones.

Domo works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more.


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Tableau is the market-leading choice for modern business intelligence. Their analytics platform makes it easier for people to explore and manage data, and faster to discover and share insights that can change businesses and the world.

Everything they do is driven by their mission to help people see and understand data. From connection through collaboration, Tableau is the most powerful, secure, and flexible end-to-end analytics platform.