Delacon And Adobe Total Integration

Delacon and Adobe – total integration

Delacon is the only call tracking company in Australia to be fully integrated with Adobe Analytics and Adobe AdCloud. This allows you to link your web analytics, call tracking data, and AdCloud account. This can lead to greater return on investment by empowering you to optimise your campaigns and keyword bidding towards the best performing elements.

The integration with Adobe allows you to view call conversions alongside web conversions. This provides valuable data around the volume of calls and also enables you to maximise the return on your advertising spend. We’re honoured to be the first call analytics company in Australia to be integrated in this way, with one of the world’s leading platforms.

Customers who engage on the telephone convert faster and have a higher retention rate compared to other marketing strategies. But many large organisations are still not measuring where these calls are originating from, meaning they are unable to properly attribute their marketing budgets.

You can find out more about our integrations with Adobe and other platforms on our Integrations page. You can also read more about Call Tracking.

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