An over-arching principle reason to engage the services of a call tracking provider such as Delacon is the ability to capture in your reporting tool, conversions from both online submission forms and calls. If you're using Google Analytics, the analysis…
Using Delacon's call tracking integration with Google Analytics, you can populate a Google Analytics Dashboard with real time call data. In essence you can see the data associated to your marketing campaigns as the calls are happening. By configuring a dedicated Google…
As the proliferation of smart phones continues to dominate our lives, it’s important to ensure that the telephone call-to-action number functionality is optimised to make conversion as easy as possible for prospects to your business. The inclusion of call tracking…
Given that one of the largest business enterprises in the world today is about to embark on its yearly mission, here at Delacon we thought it’d be interesting to hypothesize around how Father Christmas would most benefit from utilising a call…
Over the past year or so businesses have been embracing the concept of placing their customers at the heart of everything they do. This focus towards customer centricity may have inspired a raft of changes to the way you operate – from…
Social media has provided a fantastic vehicle to engage prospects through targeted campaigns. Cleverly designed ads on Facebook and Linkedin have the propensity to capture a prospect’s imagination because they can relate directly to the service or product on offer.…
Here at Delacon we believe that there are a number of critical factors involved in the selection of an effective call tracking solution. Here are five questions that a business or agency should consider when evaluating a call tracking solution. Do you…
The ability to optimise paid online campaigns with the inclusion of call data is a fantastic reason to use the services of a call tracking provider such as Delacon. But what about another principle area of traffic to your website…
There’s no dispute that publishing well-written online content has many positive benefits for businesses. Apart from providing pivotal SEO implications, engaging blog articles and content pages can inspire readers to share the links with their online communities and offers the…
You’ve engaged the services of Delacon to track calls from your marketing campaigns. The data is being captured and sent to your desired software platform or platforms. Fantastic – this is the first step towards making informed decisions with the…
