The process of refinement towards a perfectly optimised website is continual voyage of discovery for many user experience teams. As more effective methods that enhance the navigation of a website driving the lead to enquire are found – then the process continues.…
Online banner advertising and eDMs can deliver significant traffic to websites. The use of engaging graphics in conjunction with snappy straplines and headings are often irresistible to users casually browsing websites. Similarly, edMs sent to your database can deliver significant…
Despite certain predictions, print media remains as a dominant source of information and entertainment in our lives. Newsagents continue to stock magazines that cover everything from big-name glossy mags to niche offerings that only appeal to a select few. As…
When considering a new software implementation, it’s always a good idea to fully understand the benefits of the application. While the theory of call tracking and the potential for greater optimisation of campaigns sounds great, until the results are seen…
The marketers and other interested professionals in the audience of Web Analytics Wednesday were particularly interested to hear Delacon's Sales and Marketing Manager, Louise Dymond speak last week for almost 45 minutes on call tracking. She covered a range topics including how businesses can benefit…
It’s now been a couple of years since Google launched the next grade of analytics and dubbed it Universal. The new tool comes with a host of additional functionality that you might find useful when analysing traffic to your website…
According to Wikipedia, the font of all knowledge, integrated software is, “software for personal computers that combines the most commonly used functions of many productivity software programs into one application.” The article, which was most likely written those with an…
Marketing automation software has made the producing and the analysing of marketing campaigns very easy. Whether it’s an automated lead nurture process or a customer retention program, it’s now possible to seamlessly set the path, refine the communication materials and…
In 1992 Pizza Hut blitzed Australian television with the now iconic ad featuring patients lying in hospital unable to move as their limbs were set in plaster. But don’t fear – even if you can’t travel to a Pizza Hut…
