Understanding call data is vital to marketing campaigns and provides key information for a business’s ROI. Many customers still prefer to call a business after seeing marketing material, whether it be online or in print, so it is therefore vital…
Call tracking is vital for businesses to understand where their leads are coming from and how to improve their marketing strategies. Integrated Voice Response (IVR) systems are commonly used in many businesses to automate call routing and ensure prompt assistance for callers.…
In today's digital age, Facebook has become one of the most powerful platforms for businesses to promote their products or services to a wider audience. With over 2 billion users, Facebook's massive reach presents businesses with opportunities to make their…
Artificial intelligence (AI) is rapidly changing the way businesses operate. It has become an integral component of almost everything, from customer engagement and data analysis to marketing and advertising efforts. One of the most significant impacts of AI is on…
The upload of sales data from your CRM tool into Google Analytics, Google Ads, Campaign Manager and Search Ads 360 is possible with Delacon’s CRM Data Upload Tool for phone-based sales. Advertisers are able to directly attribute phone sales to…
Delacon has rolled out an exciting new feature that will assist businesses with obtaining their customers’ numbers in countries this service is usually unavailable due to restrictions. Businesses in areas such as India, Singapore, Japan as well as many others…
Australian Statistical Areas 3 were created to provide a framework for the Australian Bureau of Statistics for data analysis. The SA3 format provides a standardised code for the regional breakup of Australia, through the clustering of groups within the SA2s…
Customer service is the backbone of any business. Without proper customer service and positive outcomes for customers, your business could see negative impacts such as loss of business and less conversions. Delacon have taken the next step to enhance a…
Delacon is now able to integrate Meta Events Manager with our Call Tracking Software which allows you to send live call data back to the Meta Events Manager when a call is made from one of your paid ads. This…
Google Forwarding Numbers (GFN) are special, unique phone numbers created by Google that are used in your ads to assist with call tracking to your business. When utilising call reporting, Google displays the unique number within your ad. When the…
