If you run a business which receives thousands of calls a day, you would understand that managing call inflows and volumes is integral to running an efficient and profitable business. With advances in technology and the increased importance users…
Phone calls are considered one of, if not the most important lead source for all types of businesses, and in a mobile, connected world advertisers are constantly looking for ways to encourage customers to call instead of visiting a website.…
If your business is not considering an ever-evolving space of communication with existing and prospective customers, then you are probably behind in the league. Today, every company invests in a website and social media presence. In addition to this, companies…
Businesses are always looking for new and efficient ways to reach out and communicate with their customers to cultivate strong relationships that ultimately lead to conversions. From email marketing to social media content to SMS marketing, the channels we can…
For our European customers, Delacon has recently undertaken a program to become GDPR compliant. We have taken these steps to show our clients that we are committed to the importance of data privacy and security. The steps the business has taken…
Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from…
Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…
The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.
One of the benefits of Delacon’s call tracking solutions is our ability to integrate with a number of software platforms – from CRMs like Salesforce and Microsoft Dynamics, to analytics platforms including Google and Adobe Analytics. Our ability to integrate…
